The First US Casualty of GDPR

The First US Casualty of GDPR

It appears that the first casualty to the recruiting and sourcing industry has emerged and it is not looking pretty for the future for the industry.  The announcement from Salesforce is that they are retiring their product Data.com Connect as of May 4th, 2019 and that May 4th of 2018 will be the last day to purchase the product for continual use. The announcement is not overly surprising as SalesForce is a global product and based on the new rules surrounding GDPR and it's privacy laws this should not be a big surprise to anyone.

What is Data.com?

Data.com is the sales and lead generation component of Salesforce.com's Sales Cloud customer relationship management (CRM) platform. Salesforce.com's cloud-based product enables automatic acquisition and management of CRM records. The Data.com platform allows sharing of contact data (similar to what is found on business cards) among members through its sizeable user-generated database. Users not only access the database but also through their interactions continually build, maintain and update its records, which include tens of millions of contacts from over four million companies.
What does this mean for recruiting?

Currently nothing however it is the first sign of things that are possibly looming for the industry, and it could be a big step backward for many of the sourcing an data mining tools currently out there. This was a company generating the device and could be a small blow to Salesforce as it was a favorite product for finding and collating information on millions of businesses around the world. Under the new laws in the EU this type information could be determined as protected and after speaking with some friends in the data industry and that have a good idea of not only what this product does and its effectiveness of extracting data by scraping techniques I can see why they would be worried about letting the product go. 

What does this mean to me? 

Well, the good news for you is if you use Engage Talent you are safe from these pitfalls as we do not use scraping tools or algorithms to retrieve our data. That means no LinkedIn jail or worse having your account closed due to the TOS (Terms of Service). I did a webinar on this a few weeks ago, and it was recorded if you could not make it live. Take a listen as it is only about 20 minutes but useful info. As you may or not have seen in the past few weeks, there has been an ever growing conversation about digital privacy in this country and me, as do many others have a feeling that steps may already be in the works at the Federal level.  

What is next; It's Webinar time!  

I will be doing a Webinar in May on this subject and will have on as my guest this month Andrew Godomski from Aspen Advisors. Andrew is an SME on the subject of Data and consults with some recruiting firms helping them get better through data.  Currently, the tentative date for the Webinar will be May ninth at 2 pm EST.  The link to sign up is (Add link here) 
I hope you can join us great but if not sign up, come on its free, and we can send you the recorded session as well.  ON top of my usual rants on the other sites I write for I will be doing a short bi-weekly blog on our site as well so look for that starting in May! CYA soon! #ZellerOut
 

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